Press release

TotalEnergies Belval: Opening of the first Circle K shop

The first Circle K store in Luxembourg opens its doors in Belval, in the municipality of Esch-sur-Alzette, only 3 months after the announcement in early January 2024, representing the completion of the acquisition of TotalEnergies' Network & Cards activities by Alimentation Couche-Tard Inc/Circle K, in the Benelux and Germany.

Luxembourg and cross-border customers can now discover the new shop, food, drinks, and coffee concepts of the world-renowned Circle K brand.

In the new Circle K shop, which was transformed in a week, customers will be able to find:

• the food corner, with freshly made sandwiches as well as the brand's specialty: hotdogs
• the coffee corner offering a wide choice of coffees of the Circle K brand

In the future, when transforming car wash facilities, Circle K will offer a seasonal wash that is specifically designed to respond in a simple and effective way to the seasonal debris suffered by cars throughout the year.

The entry into the Luxembourg market is an important step in Circle K's strategy to expand in Europe. Other Circle K shops, which will also serve as pilot stations, are expected to open soon in Luxembourg. In a few weeks' time, the shop at the TotalEnergies petrol station "Wasserbillig Nord" will also be transformed to the Circle K concept. In the coming months, Circle K will test new product offerings in these shops and adapt them to the needs of local and cross-border consumers. For the first five years, the price totems, canopies and fuel forecourts will carry the TotalEnergies brand, but the shops and carwashes will be rebranded to circle K in the coming months.  

"Congratulations to the teams and partners who have done a wonderful job for the quick and efficient implementation of our new Circle K shop on the site in Belval. We look forward to the opening of more Circle K shops in Luxembourg in the near future," says Frank Reuter, Vice President of Circle K Luxembourg.

About Circle K in Luxembourg:

Circle K Luxembourg is an authorized TotalEnergies reseller for service stations in Luxembourg and operates the service stations under the TotalEnergies brand, through a brand and supply agreement. In Luxembourg, Circle K operates 44 service stations under the TotalEnergies brand. It offers high-quality fuels at petrol stations, shops and catering services, car washes, high-power electric charging and fleet cards (tolls, fuel and electric vehicles).

About Alimentation Couche-Tard Inc.:

Couche-Tard is a global leader in convenience and mobility commerce, operating in 29 countries and territories and with more than 16,700 stores, approximately 13,100 of which offer road transportation fuel. Under its recognized Couche-Tard and Circle K banners, it is one of the largest independent convenience store operators in the United States and a leader in the convenience and road transportation fuel trade in Canada, Scandinavia, the Baltic States and Ireland. It also has a significant presence in Poland and China's Hong Kong Special Administrative Region, and its activities have recently expanded to Belgium, Germany, Luxembourg and the Netherlands. More than 150,000 people work across its network. 
For more information about Alimentation Couche-Tard Inc., or to view its audited annual consolidated financial statements, unaudited interim consolidated financial statements and Management's Discussion and Analysis (MD&A), please visit: https://corpo.couche-tard.com

Press Contacts for Circle K Luxembourg 

Sofie Maene
sofie.maene@circlekeur.com
mobile: +352 621 495 088

Oxygen & Partners:

Fabio Afonso
fabio.afonso@oxygen.lu
mobile: +352 621 397 951

The latest news

30/04/2024: TotalEnergies Wasserbillig Nord in Circle K-Farben
11/04/2024: TotalEnergies Belval: Opening of the first Circle K shop
16/03/2023: Über TotalEnergies und Circle K in Luxemburg